Selling Your Book When It's No Longer "New"

months and years (or even weeks) but that should just be one part of a book's overall marketing plan anyway.  We have a saying in my marketing department:  "Marketing a book is a marathon, not a sprint."  However, some authors feel like if they don't sell thousands of books within a few weeks of the release date, they are basically done and their opportunities have passed them by. ...

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Most Popular Posts of the Week

Here is a look at the most popular posts of the past week, in the order of highest readership. Book Signing Nightmares What It Means to be a Professional Author How to Market Your Book on Facebook The Biggest Mistake Authors Make Demand Creates Supply, Not the Other Way Aro...

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Guest Post: Book Signing Nightmares

Book Signing Nightmares Book Signing Nightmares By Teresa Slack Book signings. Ugh. The mere thought is enough to send shudders down the spine of those of us who have sat behind a table of books, wearing an insipid grin while praying that someone, anyone, will come over and talk to us. Book...

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What It Means to Be a Professional Author

"Professionalism:  It's not the job you do.  It's how you do your job."  Author unknown. This post isn't about marketing or selling books per se, but it does touch upon a subject that can definitely affect your success as a professional author and that is acting and operating as a professional author.  But, what does it mean to be a "professional author?" You have published a...

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So, What Good Is All This Advice, Anyway?

Well, it's official:  this blog is now more than a year old.  It's hard to believe that I have spent nearly 13 months writing this blog, dispensing book marketing and promotion advice.  I am actually a bit surprised by the number of readers I have gained, as well as the reaction I have...

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Most Popular Posts of the Week

It's time once again to mention the Top 5 posts of the week. If you missed them the first time around, here is your chance to check them out. The Top 5 posts of the week, in order and by number of readers: 1.  No Book Signing is a Failure 2.  Capitalize on Keyword Searches on Amazon 3.  What's it REALLY like to be a New York Times Bestselling Author? 4.  How to Market Your...

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Guest Post: No Book Signing is a Failure

No Book Signing Is a Failure No Book Signing Is a Failure By Mike Saxton People seem to like numbers for a variety of reasons. Even those who aren't into math (of which there are many) like to gauge success or failure in terms of numbers. When it comes to book signing events, there's even a number...

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Capitalize on Keyword Searches on Amazon

Today's guest post is part of the virtual book tour  for How to Sell More Books on Amazon, by Dana Lynn Smith. Amazon.com, the world's largest bookstore, has more than 14 million titles listed on the site. While it's easy to direct customers to your book's Amazon sales page through your own promotional...

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