When the World Doesn't Beat a Path to Your Door...

...make your own path!At least twice in the past week, I have received a couple of emails from authors which read something like this:"I'm really concerned because we have sent out all of these press releases to my local newspapers, and nobody has printed anything about my book. What's going on? Why...

Read More

Guest Post: Jessica Handler

Today's guest post is written by award-winning author Jessica Handler. - Terry Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0;...

Read More

Book Marketing is a Marathon, Not a Sprint

Just out of curiosity, I checked Amazon recently to see which titles were the current bestselling titles offered by Tate Publishing (where I work as associate director of marketing). The Top 5 (at the time) were:1. A Daughter's Worth: A Bible Study for Teenaged Girlsby Ava Sturgeon2. What All Little...

Read More

Publicity is FREE: 15 Commandments for Getting in on the Ride

Publicity is FREE: 15 Commandments for Getting In on the Ride By Carolyn Howard-Johnson A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the...

Read More

How to Sell Books in Bulk

Most authors have dreams of making their book an instant bestseller...seeing their book fly off the shelves of bookstores and selling their books to throngs of fans at book signings. However, the average signing at a bookstore results in about six copies sold. That's right, six.But what if I told...

Read More

The 10 Terrible Truths of Book Marketing

During the time I have worked in the publishing industry, I have heard a lot of different ideas and statements about how to market books. Some of them are pretty good. Others might seem like a good idea to someone new to the industry, but in actuality they don't work at all. Those are the ideas...

Read More

Five Tips for Scheduling a Book Signing Event

Five Tips For Scheduling a Booksigning Event Five Tips For Scheduling a Booksigning Event By Lori A Moore While publishers assist their authors in the marketing process of their books, including scheduling book signings and public speaking opportunities, self-published authors and published authors...

Read More

Creating Your Brand

It's a situation in which most new authors find themselves. Their book has been released, but it's just not flying off the shelves or climbing the sales ranks at Amazon."I thought this book would sell itself!" is something I have heard from several authors.The truth is, no book sells itself. Authors...

Read More

Promote Your Book With Facebook Groups

Today's guest post is written by Dana Lynn Smith, who writes The Savvy Book Marketer blog and book marketing guides. - TerryPromote Your Book With Facebook GroupsBy Dana Lynn SmithFacebook groups are a great place to meet people who share your interests and to subtly promote your book. For maximum...

Read More

What's Your Elevator Pitch?

So, what's your book about?It is one of the most common questions asked of an author, yet I have watched as many authors hem and haw and stumble their way through an explanation of their book...and these are the people who wrote it. It's not that they don't know what their book is about. Of course...

Read More