Promoting Your Book With Trailers

When movie companies promote a film, they do so with something called a trailer. That's the 2-3 minute advertisement for the film that you see during the "coming attractions" at the theater and on TV. For the past couple of years, publishers have been doing the same thing for books.You wouldn't think...

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Authors Need to Think and Act Like Entrepreneurs

Today's guest post is courtesy of Matthew Toone, an entrepreneur and author of Great Games! 175 Games & Activities for Families, Groups, & Children! Keep in mind his figures are averages for the entire publishing industry. - Terry Authors Need to Think and Act Like Entrepreneurs Authors...

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Overnight Success Doesn't Happen Overnight

Every now and then, I get a phone call from one of the authors I work with, and it goes something like this:Author: "I'm really discouraged. I've been doing everything I can think of and my book just isn't taking off like I thought it would. I thought I would sell 5,000 books right away and be interviewed on radio and TV stations all over the country. I walked into 10 different bookstores today...

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Interview with NYT bestselling author Suzy Spencer

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How to Deal With Rejection

Rejection. The word itself even sounds unpleasant. However, every author, at one point or another, has experienced rejection. Yes, this includes New York Times Bestselling authors. The authors of "Chicken Soup for the Soul" were rejected by scores of publishers before one finally said "yes." That...

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What Defines a Bestseller in Books?

Today's guest post is by Irene Watson, Managing Editor of Review The Book. - Terry What Defines a Bestseller in Books?By Irene WatsonEvery author dreams of writing a bestselling book, but few new authors really understand what it takes to be a bestseller and just what defines a bestseller.What it takes is selling a lot of books. How to do so is an entire topic of its own, but before figuring out how...

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Interview with author Sheila Lowe

I think authors can learn a lot from each other, particularly about marketing and promoting their books. Authors with several titles under their belts have already seen and experienced many things that new authors haven't yet gone through, and they have a lot to share. With that in mind, today's post...

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Five Things You Should Do Before Your Book is Released

Your book is written. It has been edited, gone through layout and is on its way to the printer. Your job as an author is done, right? Not exactly. When it comes to marketing and promoting your book, your job is just getting started.For some authors, this is where panic kicks in. Writing a book...

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The Hot Media Source You're Not Using

As an author, you have probably done the usual media contacts: television, radio, newspapers and perhaps a few web sites and blogs. These media sources offer good promotional opportunities, and help an author develop "buzz" and word-of-mouth about their book. However, there is one media source that...

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Five Ways to Use Twitter to Promote Your Book

Do you currently use Twitter? If you don't, you really should consider it. Those who aren't on Twitter, even at my job, frequently ask me "just what IS Twitter anyway?" Basically, Twitter allows you to quickly send out short messages to your subscribers. The messages are 140 characters or less....

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Five Sources for Online Book Reviews

One of the first things an author is looking for when their book is released (or just prior to its release) is a review of their book. Book reviews can be a very helpful way of letting prospective readers know what the book is about, if it's something that would interest them, and if the reviewer thinks...

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