Selling Your Book When It's No Longer "New"

months and years (or even weeks) but that should just be one part of a book's overall marketing plan anyway.  We have a saying in my marketing department:  "Marketing a book is a marathon, not a sprint."  However, some authors feel like if they don't sell thousands of books within a few weeks of the release date, they are basically done and their opportunities have passed them by. ...

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Most Popular Posts of the Week

Here is a look at the most popular posts of the past week, in the order of highest readership. Book Signing Nightmares What It Means to be a Professional Author How to Market Your Book on Facebook The Biggest Mistake Authors Make Demand Creates Supply, Not the Other Way Aro...

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Guest Post: Book Signing Nightmares

Book Signing Nightmares Book Signing Nightmares By Teresa Slack Book signings. Ugh. The mere thought is enough to send shudders down the spine of those of us who have sat behind a table of books, wearing an insipid grin while praying that someone, anyone, will come over and talk to us. Book...

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What It Means to Be a Professional Author

"Professionalism:  It's not the job you do.  It's how you do your job."  Author unknown. This post isn't about marketing or selling books per se, but it does touch upon a subject that can definitely affect your success as a professional author and that is acting and operating as a professional author.  But, what does it mean to be a "professional author?" You have published a...

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So, What Good Is All This Advice, Anyway?

Well, it's official:  this blog is now more than a year old.  It's hard to believe that I have spent nearly 13 months writing this blog, dispensing book marketing and promotion advice.  I am actually a bit surprised by the number of readers I have gained, as well as the reaction I have...

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Most Popular Posts of the Week

It's time once again to mention the Top 5 posts of the week. If you missed them the first time around, here is your chance to check them out. The Top 5 posts of the week, in order and by number of readers: 1.  No Book Signing is a Failure 2.  Capitalize on Keyword Searches on Amazon 3.  What's it REALLY like to be a New York Times Bestselling Author? 4.  How to Market Your...

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Guest Post: No Book Signing is a Failure

No Book Signing Is a Failure No Book Signing Is a Failure By Mike Saxton People seem to like numbers for a variety of reasons. Even those who aren't into math (of which there are many) like to gauge success or failure in terms of numbers. When it comes to book signing events, there's even a number...

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Capitalize on Keyword Searches on Amazon

Today's guest post is part of the virtual book tour  for How to Sell More Books on Amazon, by Dana Lynn Smith. Amazon.com, the world's largest bookstore, has more than 14 million titles listed on the site. While it's easy to direct customers to your book's Amazon sales page through your own promotional...

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Most Popular Posts of the Week

It's time once again to mention the Top 5 posts of the week.  If you missed them the first time around, here is your chance to check them out.  The Top 5 posts of the week, in order and by number of readers: 1.  Author Interview:  Tom Llewellyn 2.  What's It REALLY Like to be a New York Times Bestselling Author? 3.  How Do Books Get Stocked in Bookstores? 4. ...

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Author Interview: Tom Llewellyn

If the name Tom Llewellyn sounds familiar to you, it's because he has been featured in a previous post on this very blog.  Tom had blogged about his publishing contract with Tricycle Press, an imprint of Random House, and just how much money he could expect to earn from sales of his new book. ...

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Most Popular Posts of the Week

These are the most popular posts of the week, by number of readers.  If you missed them the first time around, here is another chance to read them! Think a Major Book Deal Guarantees Book Sales?  Think Again! What's It REALLY Like to be a New York Times Bestselling Author? The Biggest Mistake Authors Make How to Market Your Book on Facebook How do Books get Stocked in Bookstor...

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Think a Major Book Deal Guarantees Sales? Think Again.

Every once in awhile, I receive an email from an author that goes something like this: "I think for my next book I'll try to get a deal with a big-name publishing company.  Then my book will be in every bookstore and I'll have more sales.  I'll definitely make more money."  This may...

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Most Popular Posts of the Week

These are the most popular posts of the past week, according to the number of readers.  If you missed out on one of these posts the first time around, here they are again! The Biggest Mistake Authors Make How to Market Your Book on Facebook Seven Simple Tips to Getting Your Book Reviewed Brand Your Name, Don't Promote Your Book How Do Books Get Stocked in Bookstor...

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The Biggest Mistake Authors Make

When an author first releases a book, it is a given that they will make a few mistakes when it comes to marketing and promoting their book. That’s OK. You are basically starting a new business from scratch, and not every idea for promoting your book is going to be a good one. This blog is dedicated...

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Brand Your Name, Don't Promote Your Book

Brand Your Name, Don't Promote Your Book Brand Your Name, Don't Promote Your Book By Joanne Troppello That's a strong statement, I know, but I wanted to capture your attention. Stephen King, J. K. Rowling, Dean Koontz, Nora Roberts, Michael Crichton, James Patterson, Anne Rice, Mary Higgins Clark...we...

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Five Reasons Authors Need a Web Site

Do I need a web site? This is a question I get often from new authors who have books that are about to release. They aren't sure if they should invest the time, money and effort into building a web site to help promote and market their book.  Some authors decide that they don't want to mess around...

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How to Market Your Book on Facebook - 14 Steps to an Awesome Fan Page

How to Market Your Book on Facebook - 14 Steps to an Awesome Fan Page How to Market Your Book on Facebook - 14 Steps to an Awesome Fan Page By Patricia Benesh Today's authors are capitalizing on the promotional opportunities for creating readership on Facebook. They know that 250 million users...

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Authors and Taxes

Each week, I am assigned new authors to work with on marketing and promoting their books.  I look forward to working with new authors and learning more about a new book that Tate Publishing is releasing into the marketplace.  I am asked the usual questions about the media, bookstores, book...

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Seven Simple Tips to Getting Your Book Reviewed by Paula Krapf

Today's guest post is courtesy of Tony Eldridge, creator of Marketing Tips For Authors. http://blog.marketingtipsforauthors.com/ I am excited to introduce our guest today, Paula Krapf. She is the Chief Operating Officer of Author Marketing Experts, Inc., a company that has its finger on the pulse...

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How Blogging Benefits You As An Author

How Blogging Benefits You As An Author How Blogging Benefits You As An Author By Charles Jacobs As a writer planning to blog, your first decision is whether you want to write about the topic covered in your most recent book or about the process of writing and publishing a book. Or possibly both....

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