Top 10 Tips for Successful Public Speaking

Top 10 Tips for Successful Public Speaking Top 10 Tips for Successful Public Speaking By Julie Kelly Did you know that many people fear public speaking more than death? This is a very common fear and one that needs to be addressed if you are to be a successful career woman. It takes time, exposure...

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Book Signings of the Rich and Famous

Every new author has an expectation of their book signing events.  It usually goes something like this:  they will be held in a major bookstore, with huge banners on display and a line of people out the door.  The bookstore will have ordered hundreds of copies of the book and have them...

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Guest Post: Get Out There!

This article is primarily aimed at women starting their own businesses, but I think there are a lot of great points here that would be very useful to authors.  Networking is crucial to the success of any business venture.  As I always say, "your book is your business." - Terry Get Out There! Get...

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What Publishing Can Learn from Netflix

Nearly every day, I receive an emails from publishing industry newsletters touting the surging sales of ebooks, and all but writing the obituary for the printed book.  The newsletters contain news of the latest independent bookstore to close, along with a quote about how bookstores are having a...

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The Book Marketing Snowball

I was recently speaking on the phone with a new author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., when I got this question: "Well, that's all well and good, but how...

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Guest Post: Personality and Book Selling

It is said personality counts. And it does as well on the book front. Whether at a bookstore, art or craft fair or promoting your book on Facebook are you not drawing people in with your personality? Without one-to-one contact, would you have made that sale? I doubt it. Even your family or friends...

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Ten Things All New Authors Should Know About Publishing

There are a lot of misconceptions about the publishing industry.  New authors publishing their first book usually have an idea of how things "should" work, but these are ideas that typically are rooted in how the publishing industry used to work, or are based upon things they may have read online...

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An Important Marketing Tool: The Business Card

An Important Marketing Tool: The Business Card An Important Marketing Tool: The Business Card By CJ Heck When it comes to marketing your book or your written work, don't overlook one very important tool - the business card. It's one of an author's most important tools, and they're not expensive,...

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Are You Prepared for Opportunity?

The secret of success in life is for a man to be ready for his opportunity when it comes.  ~Benjamin Disraeli A couple of incidents this week reminded me of this quote, and led me to write this blog post.  Authors are always scrambling for opportunities to promote their books, but most expect...

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Guest Post: Which Books Sell Best At Which Times of Year

Which Books Sell Best at Which Times of Year Which Books Sell Best at Which Times of Year By Irene Watson Promoting your book means taking advantage of any opportunity that will be relevant to it. In general, book sales are very low in winter, following the Christmas rush, but summer and the...

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