Guest Post: How Authors Can Use Webinars to Sell More Books

How Authors Can Use Webinars to Sell More Books By Gihan Perera If you're an expert who has written a book about your area of expertise - or you're in the process of writing it - I'm sure you know already that it's not enough to just publish the book and wait for the money to come rolling in....

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Guest Post: How Can People Find You If They Don't Know You Exist?

Article at a glance: People can’t search for you if they don’t know you exist. Keyword searches return thousands of competing results. Media exposure helps point people to your website. It pains me to see the hurt and frustration of people who don’t understand why their wonderful book or their...

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The Terminator's Book Platform

Regardless of how you feel about action movie star and former California governor Arnold Schwarzenegger, authors could take a few cues from the Terminator.  Arnold has always been a shrewd businessman.  He earned his degree in business administration from the University of Wisconsin-Superior...

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Guest Post: Sell More Books Using Center of Influence Marketing

 Today's guest post is courtesy of Lynn Baber, author of Amazing Grays, Amazing Grace and He Came Looking For Me.  You can find out more about Lynn at LynnBaber.net.    Survey says…… most books are discovered through Center of Influence or Relationship Marketing. AllBusiness...

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Readers, Fans, and Evangelists

Today's guest post is courtesy of  Jim Miller.  Jim does a great job of helping authors find their target audience, and he also writes his own blog at http://aftertheinkdries.wordpress.com Authors talk and think all the time about who is reading their books, but how often do you think...

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Reader mail: Niche Marketing Success Story

Today's post is an email I received from an author in response to Mark Mingle's guest post:  Are We Having Fun Yet?  Lisa Y. Potocar is the author of "Sweet Glory."  Lisa's email is a great example of why authors must be intimately involved in promoting their book, and how targeting...

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Guest Post: Are We Having Fun Yet?

Today's guest post comes courtesy of Mark Mingle. - Terry When it comes to selling books, something is wrong if you are not having fun. Very wrong. Think about it. You have taken your book from an idea, to a manuscript, now to a published work. No one knows it inside and out like you do, and ...

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Guest Post: Sell Books With a Book Contest

Sell Books With a Book Contest By Sandra Beckwith Do you want people in your social networks talking about your new book? Host a book contest! With the right prizes, this promotional tactic can generate book sales, blog subscribers, Twitter followers, or Facebook fans (or all of the above). Book...

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8 Ways to Use Twitter to Grow Your Business

8 Ways to Use Twitter to Grow Your Business By Janis D. Pettit Are you tweeting? If so you may be wondering if it's really paying you back for the time and effort you put into it. I must say I wondered the same thing when I started but now I'm grateful I stuck with it, because it's become an indispensable...

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4 Simple Steps to Creating a Vanity URL for Your Amazon Author Central Page

Amazon now allows authors to create a "vanity URL" or personalized web address that points to their Author Central page on Amazon. Author Central is a great place to feature your bio, videos, and latest tweets and blog posts. It's especially important for authors with more than one title for sale on...

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Top 10 Tips for Successful Public Speaking

Top 10 Tips for Successful Public Speaking Top 10 Tips for Successful Public Speaking By Julie Kelly Did you know that many people fear public speaking more than death? This is a very common fear and one that needs to be addressed if you are to be a successful career woman. It takes time, exposure...

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Book Signings of the Rich and Famous

Every new author has an expectation of their book signing events.  It usually goes something like this:  they will be held in a major bookstore, with huge banners on display and a line of people out the door.  The bookstore will have ordered hundreds of copies of the book and have them...

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Guest Post: Get Out There!

This article is primarily aimed at women starting their own businesses, but I think there are a lot of great points here that would be very useful to authors.  Networking is crucial to the success of any business venture.  As I always say, "your book is your business." - Terry Get Out There! Get...

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What Publishing Can Learn from Netflix

Nearly every day, I receive an emails from publishing industry newsletters touting the surging sales of ebooks, and all but writing the obituary for the printed book.  The newsletters contain news of the latest independent bookstore to close, along with a quote about how bookstores are having a...

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The Book Marketing Snowball

I was recently speaking on the phone with a new author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., when I got this question: "Well, that's all well and good, but how...

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Guest Post: Personality and Book Selling

It is said personality counts. And it does as well on the book front. Whether at a bookstore, art or craft fair or promoting your book on Facebook are you not drawing people in with your personality? Without one-to-one contact, would you have made that sale? I doubt it. Even your family or friends...

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Ten Things All New Authors Should Know About Publishing

There are a lot of misconceptions about the publishing industry.  New authors publishing their first book usually have an idea of how things "should" work, but these are ideas that typically are rooted in how the publishing industry used to work, or are based upon things they may have read online...

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An Important Marketing Tool: The Business Card

An Important Marketing Tool: The Business Card An Important Marketing Tool: The Business Card By CJ Heck When it comes to marketing your book or your written work, don't overlook one very important tool - the business card. It's one of an author's most important tools, and they're not expensive,...

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Are You Prepared for Opportunity?

The secret of success in life is for a man to be ready for his opportunity when it comes.  ~Benjamin Disraeli A couple of incidents this week reminded me of this quote, and led me to write this blog post.  Authors are always scrambling for opportunities to promote their books, but most expect...

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