Guest Post: Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play

Unless you’re Oprah, a former president or a major celebrity, there is one question you will likely never be asked by the media when promoting a book. “So why did you write your book?” They won’t ask it, not because they don’t know you’re an author nor because they’re being rude. They won’t ask...

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