Marketing Books Case Study: Mary Higgins Clark

When it comes to selling and promoting books, Mary Higgins Clark obviously knows what she is doing.  She has written 42 bestselling novels, and she sells 3.7 million copies of her books each year.  She has become such a consistent seller that her publisher figures the sales of her books into...

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Free E-Book: Savvy Book Marketing Secrets

If you are a regular reader of this blog, then you are probably familiar with Dana Lynn Smith, the brains and talent behind the superb The Savvy Book Marketer web site.  I have also featured a few articles by Dana here on my blog, and she has also featured a few of my articles on her site as well. Now...

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Marketing With Viral Video

By now, you may have heard of the music video "Friday" by Rebecca Black.  The vanity music video featuring the 13-year-old "singer" has been called by some "the worst music video...ever."  Still, that hasn't stopped people from watching it and posting it to their Facebook and MySpace profiles.  The last time I checked, "Friday" has had more than 65 million views on YouTube, and people...

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