John Grisham is Afraid of E-Books

Count author John Grisham among those who are afraid that ebooks will make printed paper books go the way of the dinosaur.  On the Today Show, Grisham says that with deep discounts on paper books being offered by Amazon and Walmart, and ebooks being sold for a fraction of what a hardcover book could bring, it will be harder for authors like him to make money and for new authors to get published.  With...

Read More

Establishing an Author Presence on Social Networking Sites

By Tony Eldridge, creator of Marketing Tips For Authors If you've been online long, you've heard a chorus of experts say how important it is to create an online presence. When you start, you'll see that it's easy to set up many individual sites, but it takes a little more work to tie these sites...

Read More

Leveraging National News to Promote Yourself and Your Book

Back in the days before the Internet, e-books, IPods and digital publishing, releasing a book was news.  The mere fact that someone had written a book was worthy of coverage in the newspaper.  Not anymore.  Technology has made it easier to get published, even if someone is merely writing...

Read More

Persistence Pays Off

I have mentioned here previously that one of the biggest mistakes authors make is that they get discouraged too easily and quit too soon.  After running into a few bumps in the road during the marketing process, they through in the towel.  "It's too hard," they tell me.  "Isn't it good enough just to have a good book? " In short, no.  There are a lot of good, even great, books...

Read More

The Illegitimate Book Reviewers and How to Spot Them

The Illegitimate Book Reviewers And How to Spot Them The Illegitimate Book Reviewers And How to Spot Them By Irene Watson Authors need book reviews to sell their books, and of course they want great ones. Authors who learn their craft, do their research, and produce quality, well-written books...

Read More

The 20th Century Way of Selling Books

I have been seeing an increase in emails and phone calls lately which go something like this: "Terry, the release date for my book was two weeks ago. I have been to 12 different major bookstores, and I haven't seen my book in any of them. What are you doing to promote my book?" Let me answer that...

Read More