The Benefits of Having More Than One Book to Sell

The Benefits of Having More Than One Book to Sell The Benefits of Having More Than One Book to Sell By Irene Watson Writing the second book is one of the best things any author can do. It may not be an easy thing to do, and it may not always seem worthwhile at first, but numerous reasons exist for why writing a second book is one of the best ways to reap the greatest benefits from your role...

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What Borders' Bankruptcy Means to Authors

Borders, the second-largest bookstore chain in the U.S., has filed for bankruptcy.   For publishers, this news has really been a long time coming and isn't a big surprise.  The writing was on the wall when Borders began delaying payments to publishers and to the landlords of their various...

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Guest Post: How NOT to Sell a Book - Learn the Seven Deadly Sins of Book Marketing

Today's guest post is courtesy of Marsha Friedman, the CEO of EMSI Public Relations.  As a publicity expert, she recently debuted her new book, Celebritize Yourself, and began a national media tour. Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in...

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Top 5 Reasons Niche Marketing Is More Important Than Ever

Today's guest post is courtesy of Jim Miller.  Jim also writes his own blog at http://aftertheinkdries.wordpress.com If you’re satisfied with your book’s progress up to this point in its life, then you might not need to read any further. If you’ve been frustrated with your book sales, it...

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What to Do When Retail Fails

Today's guest post was written by Mark Mingle, who has more than a decade of experience in the publishing industry. - Terry The book retail market has been met with some startling news in 2011. Barnes & Noble laid off 45-50 employees at their corporate offices in New York last month. Borders...

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