Marketing Your Book With Articles

There are literally millions of web sites on the Internet, and many of them are looking for fresh content every single day. Many web site operators write their own content, but others get their content from services which provide articles. Most of these services are advertiser supported, but others...

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Guest Post: Leveraging Fellow Authors to Build Buzz

Leveraging Fellow Authors to Build Buzz Leveraging Fellow Authors to Build Buzz By Irene Watson No one understands the need and desire to promote your book like another author. Rather than see other authors as competition, authors can leverage each other by cross-promoting each other's books. Doing so creates a win-win situation for both authors as well as for readers who will discover even...

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Five Things You Need on Your Web Site

These days, it is essential that authors have a web presence to promote themselves and their books. I have seen hundreds, if not thousands, of author web sites over the years. Some were built by professionals, while others were built by the authors themselves. There are some very good author web...

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Has This Blog Helped You?

As I plan the posts for this blog, I sometimes pause and wonder to myself, "I wonder if anyone is actually USING any of information?" The question comes up as a matter of curiosity, and also as a means of trying to serve my readers better. Every now and then, I do receive an email from a reader who thanks me for the information, such as this comment which was recently left here:"Terry, I happened...

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A Great Example of Authors Targeting Their Book's Niche Audience

Chances are, you have never heard of the book Hell Hawks!: The Untold Story of the American Fliers Who Savaged Hitler's Wehrmachtby Robert F. Dorr and Thomas Jones. It's definitely a niche book, probably of interest mainly to aviation enthusiasts and World War II history buffs. It has also sold more...

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Should Authors Use a Pen Name?

The use of a pen name may not seem like a marketing issue for authors, but it really is. I have worked with authors who have used pen names, and I have always found it to be a big barrier when it comes to effectively marketing their book.The reason for this is simple: when you are trying to market...

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Google Alerts: A Publicist's Secret Weapon

Have you ever wondered how some authors and publicists are able to leverage breaking news events to their advantage and use them to snag more attention and publicity for their books? What do these people do...spend all of their time online?Well, maybe. Or, they could be using the publicist's secret...

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Guest Post: It's All Relative - Family Members Expect Free Books From Authors

It's All Relative - Family Members Expect Free Books From Authors It's All Relative - Family Members Expect Free Books From Authors By Irene Watson Authors think of their books as being like their children, and while authors can often be thick-skinned enough to deal with critics and reviewers...

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