Book Marketing, Author Publicity, Branding

Wednesday, May 16, 2012

Guest Post: How Authors Can Use Webinars to Sell More Books

How Authors Can Use Webinars to Sell More Books By Gihan Perera If you're an expert who has written a book about your area of expertise - or you're in the process of writing it - I'm sure you know already that it's not enough to just publish the book and wait for the money to come rolling in....
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Sunday, May 13, 2012

Guest Post: How Can People Find You If They Don't Know You Exist?

Article at a glance: People can’t search for you if they don’t know you exist. Keyword searches return thousands of competing results. Media exposure helps point people to your website. It pains me to see the hurt and frustration of people who don’t understand why their wonderful book or their...
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Sunday, May 6, 2012

The Terminator's Book Platform

Regardless of how you feel about action movie star and former California governor Arnold Schwarzenegger, authors could take a few cues from the Terminator.  Arnold has always been a shrewd businessman.  He earned his degree in business administration from the University of Wisconsin-Superior...
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Thursday, May 3, 2012

Guest Post: Sell More Books Using Center of Influence Marketing

 Today's guest post is courtesy of Lynn Baber, author of Amazing Grays, Amazing Grace and He Came Looking For Me.  You can find out more about Lynn at LynnBaber.net.    Survey says…… most books are discovered through Center of Influence or Relationship Marketing. AllBusiness...
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Tuesday, May 1, 2012

Readers, Fans, and Evangelists

Today's guest post is courtesy of  Jim Miller.  Jim does a great job of helping authors find their target audience, and he also writes his own blog at http://aftertheinkdries.wordpress.com Authors talk and think all the time about who is reading their books, but how often do you think...
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