Guest post: Increase Book Exposure Through Author Speaking Engagements

Increase Book Exposure Through Author Speaking Engagements Increase Book Exposure Through Author Speaking Engagements By Sarah Bolme One surefire way to spread the word about a book is for the author to embark on a public speaking campaign. Authors who pursue speaking engagements gain more attention...

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Why Authors Should Do Book Signing Events

Photo credit:  YourHoustonNews.com One of the hottest tickets in the author book signing world right now is for rock star Ozzy Osbourne's latest book, Trust Me, I'm Dr. Ozzy: Advice from Rock's Ultimate Survivor.   Each of his book signing events has been met with readers camping out in...

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How to Deal With Bad Reviews

Any fool can criticize, condemn and complain, and most fools do. - Benjamin Franklin Every now and then, not often, but a few times a year, I receive a panicked call or email from an author which goes something like this: "I just noticed that someone left a terrible review of my book on Amazon.com...

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Guest Post: What Should Your "Promotional Tagline" Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I'm not referring to how the media positions someone, but rather how someone seeking publicity...

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Guest Post: 10 Things You Need to Know About Virtual Book Tours

10 Things You Need to Know About Virtual Book Tours 10 Things You Need to Know About Virtual Book Tours By Dorothy Thompson By now, most authors know what virtual book tours are or at least have heard of them. They're that wonderful marketing tool that should be a must have in every new book's...

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