Get Speaking Engagements: Straightforward Cold Calls That Work
By Lily C Iatridis
Being invited to speak regularly is a wonderful place to be. You don't have to do the work anymore to get the speaking gig! But we're not all at that point all the time. And if you're not there, you mustn't be too picky about who accepts you as a guest speaker. Remember, even the local Rotary or Garden Club is...
Tuesday, January 25, 2011
Tuesday, January 18, 2011
When it comes to generating sales, authors like to see immediate results. What is more immediate than directly selling 100 books? Why did I pick the number 100? Well, other than being a good round number, it's a way of gauging the impact of your marketing efforts. Find what specifically works for you and keep repeating it, and before you know it you have sold hundreds, if not...
Tuesday, January 11, 2011
I have discussed here previously how important it is for authors to have a web presence these days. In particular, authors need a web site. A recent blog posted by Publishers Weekly underscores the importance of what I have been saying.
Barbara Vey writes about authors on her blog, Beyond Her Book, on the Publishers Weekly web site, and she detailed a number of pet peeves she encounters...
Friday, January 7, 2011
Selling Books by Giving Back
Selling Books by Giving Back
By Irene Watson
Promoting a book to make money doesn't mean you can't be human or caring. By giving back to the community, authors create positive images of themselves and get their faces and books in front of people who otherwise might not be interested in or ever hear about their books. Selling yourself by helping a good cause will...
Tuesday, January 4, 2011
We have already discussed how difficult it is for a new author to have their book stocked in a bookstore. With more than a million titles printed last year, ebooks becoming more popular and bookstores facing tough times, bookstores just aren't very willing to "take a chance" on a new author anymore. ...
