Guest Post: What Do I Deserve As An Author? by Tony Eldridge

Note from Terry:  From time to time I like to feature guest posts from authors and other book marketing professionals so my readers can get some perspective on the publishing industry from someone other than myself.  Today, our guest post comes courtesy of Tony Eldridge. Tony Eldridge is...

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Barnes & Noble For Sale: What Authors Can Learn

I have debated whether to post anything about Barnes & Noble, the largest book retailer in the United States, putting itself up for sale.  After all, this is a blog designed to help authors promote and sell books; it's not a blog about the publishing industry in general.  Besides, I like...

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How to Make Your Book a Bestseller!

Every single day, I receive an email from someone who promises me that they can teach me how to make any book a bestseller.  All I have to do is give them some money, which varies from $49 to a few hundred dollars, and they will send me an ebook, register me for a teleseminar or present a one or...

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Guest Post: Top Tips on How to Set Up, Organize, and Promote a Virtual Blog Tour for a New Book or Author

By Lynn Serafinn When I organise a book launch campaign for my author clients, I always include a Virtual Blog Tour. Every time I start a new campaign I am invariably asked, both by my clients and by their Joint Venture Partners (JVPs), "What exactly is a Virtual Blog Tour?" I thought it would be...

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How Stieg Larsson's Millenium Series Became Bestsellers

You have no doubt heard of Stieg Larsson's Millenium Series:  The Girl With The Dragon Tattoo, The Girl Who Played with Fire and The Girl Who Kicked the Hornet's Nest.  All three books have become bestselling novels.  All three books have been turned into movies in Larsson's native Sweden,...

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What Do Bookstores Expect of Authors?

There are a lot of misconceptions about book signing events.  Many people have visions of throngs of people lined up outside of a bookstore behind a red velvet rope, eagerly clutching a copy of an author's book and anticipating an autograph.  Movies, TV shows and news coverage of mega-bestselling...

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How to Get the Media to Notice You

You've written a great book, you have signings lined up and you're already selling some books.  You're set, right?  Well, almost.  You have sent out press release after press release (or your publisher has) and the media act like you have forwarded them an email from a Nigerian prince...

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How to Schedule Speaking Engagements

One of the most effective ways for authors to directly reach out to readers (and sell books to them) is through speaking engagements.  For some authors, this is their main means of moving significant quantities of their books.  For others, it is a way of not only generating book sales, but...

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