At least once a week, I speak with a new author who tells me "I don't really use a computer. I don't see the need for a (fill in the blank) web site, Facebook/MySpace page, blog, etc." Ten years ago, it probably didn't matter if an author had an online presence. That certainly isn't the case anymore. Think about the number of books sold on Amazon.com, BN.com or Borders.com, and you'll quickly realize...
Saturday, November 28, 2009
Friday, November 27, 2009
At some point during your career as an author, you will likely be asked to do an interview with a member of the media, a reporter or book reviewer who works in radio, television or print. These are great opportunities to raise awareness for your book, and to help generate some sales, too. However, this only works if it is done properly.
Believe it or not, some authors get so excited to get the...
Monday, November 23, 2009
As someone who works with authors and helps them market and promote their books, I get this question every day. "When should I start promoting my book?" the author asks.When the manuscript is finished?When it is sent off to print?When it is released?When the publisher schedules a book tour?The real answer is...none of the above. An author should start promoting their book before they start writing...
Sunday, November 22, 2009
When you schedule a book signing event, bookstores have the option of ordering books from the publisher or distributor, or scheduling something called a "consignment" event. What does it mean to do a consignment event?Basically, it means that the author is providing and selling their own copies of their book. Ideally, the author has purchased their copies at wholesale (or below wholesale) cost. The...
