Working with authors, it is not uncommon to hear someone new to the industry exclaim that his or her book will instantly "sell millions" and "take the industry by storm."
- Use your book as a fund-raiser. In other words, find a worthy cause - cancer research, a church or missions group, a local school, etc. - and connect with local leaders of that organization (and beyond that, regional or national leaders) to donate portions of your book sales to their organization. This serves both you and the cause you are assisting and can get your book in front of a large mass of potential readers.
- Launch a Facebook fan page for your book. This enables you to spread the word further than your own hometown by engaging a social network that knows no bounds. As friends (and friends of friends) discover and "like" your book, the word will travel fast. This can introduce you to a whole new world of contacts, which can lead to the following...
- Pursue speaking engagements. If you are an author and are not engaging people personally with your message and thereby the news of your book, you will likely be disappointed in the sales of your book. Show me an author that is not afraid to speak anywhere and everywhere at any time about their book, and I'll show you an author that is selling books consistently.