Book Marketing, Author Publicity, Branding

Thursday, April 26, 2012

Reader mail: Niche Marketing Success Story

Today's post is an email I received from an author in response to Mark Mingle's guest post:  Are We Having Fun Yet?  Lisa Y. Potocar is the author of "Sweet Glory."  Lisa's email is a great example of why authors must be intimately involved in promoting their book, and how targeting a book's niche audience can lead to success...and a lot of fun along the way! - Terry

Hi, Terry!

In reply to your blog today, “Are We Having Fun Yet?” I’m having a BALL!!!! Just to keep you in the loop, I’ve had at least 15 events since my novel’s release on January 31, 2012, and I’ve sold a ton of books out of my own stash—YAY! I’m having HUGE success with the public libraries and their book clubs and historical societies. And my greatest audience is adults versus young adults, for which my story is aimed.  

I’ve been hopping on every opportunity that comes my way, including a radio interview, a writing presentation for 4th through 6th graders (this I did free of charge and it was a HUGE success), and two blog interviews. This past Monday night I presented to a local historical society, and the board members were thrilled when I signed back over to them the $50.00 honorarium to help them preserve their building.

I’ve been bringing Billy Bear (3 feet in stature) dressed in full cavalry garb and some Civil War bunting with me everywhere I go—Billy alone attracts great attention, but his offer to answer a question for a free bookmark is adding to bringing the crowds. And everyone has been rewarding my passion for my subject and enthusiasm to present it with a purchase or two—sometimes three—once even five by the same person.

I have numerous contacts to make that have arisen from my various events, such as the Capital District Civil War Round Table, a Civil War reenactment and encampment event in Windham, NY, Carnegie Hall in Pittsburgh, PA, numerous public libraries, another blog interview, etc., etc. I’ll keep you posted!

So….you be the judge….am I having fun yet? I hope you’re having fun too!

Lisa Potocar, Sweet Glory



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