Client: So, what should I call myself?
Tony: I'm not sure what you mean.
Client: Well, when I identify myself to the media.
Tony: Well, your name is Jim, right (not the actual name)?
Tony: So, why don't we stick with that? It’s short, concise and happens to be, you know, your name.
Client: That’s not what I meant. I was trying to think of something catchy.
Tony: Okay, how about “James?”
Marsha Friedman launched EMSI Public Relations in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, the Temptations.
She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.