Today's guest post comes from one of my co-workers, Amanda Soderberg, who is another great marketing representative at Tate Publishing. She also writes her own blog, Back on the Wagon. She's spot-on with this one. I also recommend checking out my previous post on working with the media. - Terry
Recently, one of our authors contacted a Christian show producer about featuring his devotional on their nationally syndicated show. If I were to tell you the show, 99.9% of you all would know what is is.
Even though we advised a different approach (and offered to facilitate that approach), he was determined to land an interview on the show purely about his devotional.
Here's the blunt response from the producer. I've taken out the incriminating details to protect privacy:
While this was from a producer of a Christian show, the principle is the same. The way people become guests on tv shows is not because of the product they are marketing, but rather because of something personal that will resonate with the shows' target audiences--something that will catch their attention and sustain it. The product marketing is an addition to the true reason the show producers want you on the show.
Question: Name five things that catch your attention when you are flipping through channels. What platform are they (movies, talk shows, reality shows, commercial, public service message, etc.)? What about you, your life, or your experiences can you relate to those snippets that caught your attention?